technologies on our websites and mobile apps ("online services") to enable us
to analyse use of our online services, to improve and personalise your experience
of our services and to serve advertising which, on some services, may be
tailored to you based on your browsing behaviour and other data held about you.
fully respects your right to privacy and we aim to be transparent at all times
about when, how and why data about you and your browsing behaviours may be used
in connection with our services. We are committed to using cookies and tracking
technologies fairly and in accordance with your privacy rights.
are cookies and online tracking technologies;
in our services;
in our services;
find out more about how Xscores protect your privacy please read our Privacy
are cookies and tracking technologies
cookie is a small text file that is sent by a website to your computer or
mobile device where it is stored by your web browser. A cookie contains limited
non-personal data, usually a unique identifier and the name of the site. This
enables a website to recognise you as you move around the site and/or each time
you revisit. Cookies are used for a wide variety of purposes such as to keep
you logged in or to remember what's in your favourite countries or
competitions, your preference regarding push notification in our apps, to
remember your other preferences and settings, to analyse how the site is used
by you, and to serve advertising to you.
may be served to you by the website you are visiting (a "first party cookie")
or by another organisation providing services to that website, such as an
analytics company or advertising network (a "third party cookie"). They will
either be stored for the duration of your visit (a "session cookie") or they
will remain on your device for a fixed period, which could be months or even
years, to remember you across multiple browsing sessions (a "persistent
technologies: web beacons/GIFs, page tags, script
pages, emails and mobile apps may contain a small transparent image file or line
of code to record how you interact with them. They are often used in
conjunction with web browser cookies (or the unique identifier of your mobile
device) and they are used to help website and app publishers to better analyse
and improve their services and to target advertising based on your browsing
behaviour and interests.
via mobile apps
you use our mobile apps we may record unique identifiers associated with your
device (such as the device ID, IP address, MAC address or IMEI number), your
activity within the app and your network location. This information may be used
to analyse and improve our services and, for apps supported by advertising, to
serve advertising to you.
enable us to recognise when you have logged in, to improve your experience of
the services and to deliver advertising:
Strictly Necessary Purposes: to keep you logged in, to facilitate your settings
and preferences, to improve the security of our services and for system
administration, such as preventing fraudulent or disruptive activity;
Functionality Purposes: to remember your preferences and settings and other
functionality you have requested such as remembering your username and password
so that you do not need to login each time you visit, to remember your
favourite countries or competitions;
Analytics and Performance-Related Purposes: to record what you like and don't
like on the website and the popularity of various elements of the website so
that we can ensure that it works properly at points of high usage. We also use
analytics companies to gather information regarding users of our services on
our behalf using cookies, log file data and code which is embedded on our
Advertising Purposes: our websites and mobile apps contain advertising. Cookies
and tracking technologies may sometimes be used to deliver advertising and
marketing messages relevant to you - a common practice across the internet and
known as online behavioural advertising.
in our services
our websites and apps we use Google Analytics, and other similar services, to
collect statistical information about how our websites are used. They use
information such as your IP address, browser type and unique identifiers stored
in (first party) cookies on your device to record how you interact with our
website. On some services we also use Google Demographics and Interests data
gathered via the Google DoubleClick cookie. We only use this data in aggregate
form and we do not merge it with any other data, however it is important to
note that these reports are derived from Google's (third party) DoubleClick
cookie and device identifiers, which are also used for advertising.
analytical services help us to know how many users we have, which parts of our
sites are most popular, what browsers are used (so we can maximise
compatibility), the country or region where our users are located, and the
demographics and interests of our users. This enables us to better understand
who is using our site and to ensure we are reaching our target demographic, and
to improve and tailor our services accordingly.
in our services
websites and apps carry targeted or behavioural advertising, as well as
non-targeted advertising, which helps us to pay for the delivery of these services
them and their advertisers to monitor the effectiveness of their ads (e.g. by
using statistical analysis cookies).
which pages on our sites you visit and the country, city or region in which you
are located. We sometimes combine this with information provided to us by third
parties, together this information enables you to be grouped with other people
with similar interests and places you in a market segment, such as "sports", "soccer",
etc. We may then display advertisements which we believe people in your market
segment will find relevant. We believe this makes the advertising more
interesting and useful to you.
may also allow advertisers to use their own marketing data to target
advertising campaigns on our websites and apps and as a result you may see
advertising based upon website content you have been viewing on another
website. For example, a retailer might use information about the products you
browsed on their website in order to tailor their advert to you on our website.
This information is not shared with us and we do not share information with the
advertiser about your browsing of our website.
is important to note that at no time do we or our advertising partners attempt
to identify you individually nor do we create a profile of you for the purposes
of delivering advertising. We are committed to following best practice in our
use of online behavioural targeting technology and we, at all times fully
comply with applicable regulatory frameworks, such as that of the European
Digital Advertising Alliance. For more information please visit
cookies and "opting out"
out of Analytics Cookies
find out more about the analytics services used on our websites and to opt-out
Analytics - support.google.com/analytics/answer/6004245
out of Advertising Cookies
list below shows the main associations that represent the advertising networks
allowed on our web sites and apps. You can visit their websites to opt out of
all cookies served by their members and they will explain what happens as a
result of opting out. In opting out, a cookie will be set to let advertisers
know not to use your data for targeted advertising purposes. Please note that
you will still see adverts, they just won't be tailored to your interests.
Advertising Alliance (DAA) - https://www.aboutads.info/choices
Digital Advertising Alliance (EDDA) - https://www.youronlinechoices.com
Advertising Initiative (NAI) - https://www.networkadvertising.org/choices
Advertising Alliance Canada (DAAC) - https://www.youradchoices.ca/choices/
cookies and local storage on your device
browser cookies: You can choose how web browser cookies are handled by your
device via your browser settings including to refuse or delete all cookies. If
you choose not to receive cookies at any time, our web sites may not function
properly and certain services will not be provided. Each browser is different,
so check the "Help" menu of your browser to learn how to change your cookie
preferences or follow the instructions provided at:
https://www.allaboutcookies.org/manage-cookies/, which provides information for the
most common browsers.
"Do Not Track" (DNT) function on your web browser
is a feature offered by some browsers which, when enabled, sends a signal to
websites to request that your browsing is not tracked, such as by third party
ad networks, social networks and analytic companies.
tracking technologies please email us at: email@example.com.